About gearUP

You’ve found the easiest way to outfit your team with the best brands. We offer premium apparel, game-changing support, and direct-to-athlete shipping in two weeks or less.

Like you, we are coaches, directors, and volunteers. And like you, we wanted a simpler approach to apparel and uniforms.

There we were. Trying to track down player info and payments. Sorting through piles of uniforms in spare bedrooms and equipment sheds. Crossing our fingers that everything would be ready for game day.

All of the challenges took us away from mentoring athletes, developing their skills, and being part of the game.

We knew what we needed to do.

Offer gear that athletes and fans can wear with pride. Free up organizations so they can focus on what matters most. Provide a process that’s swift and straightforward. And do it all… on time for game time

We founded gearUP with a mission: make sports team apparel easier, faster, and more exciting for organizations, athletes, and fans. For over 15 years, we’ve tackled the most time-consuming and frustrating parts of the experience — and created the services and products customers love.

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04 Your Challenges

Uniform coordinators lose countless hours every season going back and forth with traditional apparel dealers.

You have to carry the financial burden: paying to store inventory and extras while dealing with returns and reprints. It adds up to thousands of dollars each season.

It’s hard to get athletes and fans fired up over uniforms and apparel when you’re stuck with no-name brands.

You’re responsible for getting gear to each athlete, but you have no idea if it’s going to arrive before the season starts.

Our Solutions

We get it done with exceptional customer service. It’s the BIGGEST REASON coaches, volunteers, and club and athletic directors rely on us.

We build a team shop where your athletes, parents, and fans order and pay directly — so you can free up your time and cash flow.

We offer custom uniforms and apparel from top brands and are one of the nation’s only Authorized NIKE Team dealers.

Athletes, parents, and fans can contact us directly about their purchase. We deliver items to them in two weeks or less.

The Easiest Way to gearUP

We plan your order. Your dedicated account representative helps you choose the right apparel, finds you the best pricing, and guides you through the entire process.

We create your designs. Choose from a large catalog of products and customization options. We produce designs that meet your sport’s regulations and send them for your approval.

We ship orders direct-to-athlete. Athletes, parents, and fans use the team shop to purchase gear and get it shipped directly to them in two weeks or less.

The Experience You Deserve

“With gearUP, parents and players are in control of choices and ordering … Product durability is much better, delivery lead times are much shorter, artwork turnaround is quicker, and customer service is outstanding.”

Gene Dowers
Confluence Volleyball Club

“The ease of ordering, ability to customize and add several different logos, and simplicity of the team store makes this a good option for teams and programs at any level.”

Zack Novis
California Post Grad Baseball

See What Our Customers Say

Our Leaders

MAC LAVIER

President and CEO

As a co-founder of the company in 2009, Mac is passionate about driving solutions that solve meaningful customer problems. Prior to gearUP, Mac spent 20+ years in GM and Operational Leadership roles for Portland based HW & SW companies. He received his Masters of Business Administration from the University of Washington (Foster School of Business) and holds a bachelor of Science in Industrial & Management Engineering from Montana State University. Outside of work, Mac enjoys Alpine backpacking and enjoying the outdoors with his family. He is active in the youth sports community of the Portland Metro area, sits on different governing boards for local leagues and coaches middle school track and field in his spare time.

JOE MONAHAN

Chief Revenue Officer

Prior to joining gearUP, Joe spent over 25 years with industry leading brands in the Apparel, Footwear, Team and Outdoor industries. He has broad commercial experience having held senior leadership roles in Sales, Marketing, Product, General Management and Strategy at Nike and Carhartt. A native of the great state of Montana, Joe holds a Bachelor of Science Degree in Business Administration / Accounting from the University of Montana. While raising 3 kids, Joe spent most of his time away from work coaching and attending sporting events. Now that the kids are grown, he enjoys cycling, golfing and spending time with his family and friends in the mountains.

TODD LIND

Vice President of Corporate Services

As a co-founder of gearUP, Todd has passion for youth sports and brings 20 years of experience in coaching, managing and leading youth sports organizations and volunteer boards. Prior to founding gearUP, Todd spent nearly 20 years as a sales rep and manager in the logistics and financial services industries. He attended the University of Idaho, then completed his schooling at Portland State University. Born and raised in the pacific northwest, he enjoys skiing, hiking, fishing and spending time with his two boys wherever they may be in the country.

RICH RADFORD

Vice President of Supply Chain

Rich brings expertise and knowledge in supply chain, production and warehousing operations, organizational development and the technology enablement elements of our value chain. He is a 20 year veteran in startup operations for fast growing companies in the Portland area. He has worked in companies in the information technology, clean energy and consumer goods sectors; each company focused on disrupting the status quo. Like Mac, Rich is a husky who is never scared to rock his purple and gold in the office. Outside of work, Rich’s passions include road trips with his family, fly fishing and volunteering in his community.

Are You Ready To gearUP?

Easily outfit your team in the world’s best brands, on time for game time.

I’m Ready to gearUP