Our Mission
To inspire and unite teams with customized gear for work and play

Our Vision
On Time for Game Time

Our History

Both sports teams and work teams need uniforms. Why does it have to be so hard to get them? We asked this question for many years and then we went to work solving the problem. gearUP was founded with the mission to remove the pain points involved in ordering uniforms for your team or company. Everything we do is focused on making this process as seamless, fast and customer friendly as possible. If you need uniforms for work or play, we have you covered!

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Our Values

  • Team

    We recognize that each team member brings something unique to the game. We all have a role to play. No matter the situation, teammates always have each other’s back. Like every great team – we always encourage, support and respect one another.

  • Work / Play

    We serve those who work hard both on and off the field. We also believe in the adage – work hard and play hard. You will see this reflected in our products, our service and our people. We strive to have a productive workplace that champions a healthy balance of work and play.

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  • Learn

    In this fast-paced world, the only constant is change. Successful teams win because they adapt and are open to growth. We promote a culture of learning and continuous improvement. Thus, allowing us to better serve our teams.

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Our Leaders

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Mac Lavier

President and CEO

As a co-founder of the company in 2009, Mac is passionate about driving solutions that solve meaningful customer problems. Prior to gearUP, Mac spent 20+ years working in GM and Operational Leadership roles for Portland based HW & SW companies. He received his Master of Business Administration from the University of Washington (Foster School of Business) and holds a Bachelor of Science in Industrial & Management Engineering from Montana State University. Outside of work, Mac enjoys Alpine backpacking and enjoying the outdoors with his family. He is active in the youth sports community of the Portland Metro area, sits on different governing boards for local leagues and coaches middle school track and field in his spare time.


Todd Lind

Vice President Ecommerce and Continuous improvement

As a co-founder of gearUP, Todd has passion for youth sports and brings 20 years of experience in coaching, managing and leading youth sports organizations and volunteer boards. Prior to founding gearUP, Todd spent nearly 20 years as a sales rep and manager in the logistics and financial services industries. He attended the University of Idaho, then completed his schooling at Portland State University. Born and raised in the pacific northwest, he enjoys skiing, hiking, fishing and spending time with his two boys wherever they may be in the country.

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Rich Radford

Vice President of Operations and Supply Chain

Rich brings expertise and knowledge in supply chain, production and warehousing operations, organizational development and the technology enablement elements of our value chain. He is a 20 year veteran in startup operations for fast growing companies in the Portland area. He has worked in companies in the information technology, clean energy and consumer goods sectors; each company focused on disrupting the status quo. Like Mac, Rich is a husky who is never scared to rock his purple and gold in the office. Outside of work, Rich’s passions include road trips with his family, fly fishing and volunteering in his community.

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Tacy Lind

Vice President of Finance and Human Resources

Tacy started her career in public accounting working with clients in multiple industries including high tech, forest products, wholesale/distribution, manufacturing, retail, real estate, and professional sports teams. Tacy then spent 20 years in financial and human resources leadership roles with an international wholesale/distribution business selling building materials, food, agricultural, and utility transmission products. Tacy is a graduate of the University of Idaho. She is a huge fan of youth sports and found great joy watching her sons play in their various youth, high school & college sports games. Outside of work Tacy enjoys, hiking, skiing, reading, and spending time with family and friends.

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Joe Monahan

Vice President of Sales and Marketing

Prior to joining gearUP, Joe spent over 25 years with industry leading brands in the Apparel, Footwear, Team and Outdoor industries. He has broad commercial experience having held senior leadership roles in Sales, Marketing, Product, General Management and Strategy at Nike and Carhartt. A native of the great state of Montana, Joe holds a Bachelor of Science Degree in Business Administration / Accounting from the University of Montana. While raising 3 kids, Joe spent most of his time away from work coaching and attending sporting events. Now that the kids are grown, he enjoys cycling, golfing and spending time with his family and friends in the mountains.

Contact Us

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Whether you need to gearUP your youth sports club or your company, we can help! Contact us today and take the first step towards becoming a member of the gearUP team.